Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PieZoni's Franchising Llc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty basic and straightforward. A little weird that you can’t get any info about your order while inside the app and you have to get an email. Apple Pay support would be sweet. A little interface retouch wouldn’t hurt either, not that I’m docking stars for it. Like the Refreshing Rewards button in the rewards section. It looks kinda bad unselected. When you do select it, it looks better but the words are a little off center vertically. I know, picky, but things I notice. I’m also not sure why the food images in the menu have the name of the section in them while above the name of the section. All in all, it does the job.
First, the service and food is great. I wish this app was better. It really feels like whoever coded it never used it. Issues:1) my saved credit card never works. I select it and it gives me an error saying I need to pick a card. 2) the rewards program never gives me points for my orders. Odd things:1) why do you ask the same questions twice? Pick BLT sub and it asks you immediately if you want mayo. Then you push continue and it doesn’t show your answer next to mayo. Do I need to pick it again or am I to assume you got it the first time?2) other menu items are the same. Order a salad, it immediate asks a couple questions then you push continue and it shows the same questions without your answers filled in. 3) if you put items in your cart and accidentally push back you have to start all over. 4) why cant you show a picture for all the items? It’s 2019. Every person has a digital camera in their pocket. Have one of the cooks take a picture. 5) why is loyalty Id a 1985 line barcode. Who uses line bar codes now?6) why do I have to select my location and your location every time. How many of your customers is that normal for? Make it easy for 99% and give the 1% a button that says “select different location”7) why is there a pizza category and a speciality pizza category? Pizza only has one option, just cheese. Just make a single category called Pizza and put cheese pizza in it with the other pizzas. 8) why is it always saying Loading with every click. What do you not have available in the app binary that needs to load. It should be fast and easy. 9) I think it just looks bad. Use some element shadows and borders to make it look like you actually put some effort into it.
App seems to work fine. Wish it would show the 15% off coupon codes that they always post on their social media accounts. Was pretty easy to order from compared to their old app. That always crashed. We’ll see how this one works.
PieZoni's®, a family owned and operated business, started as a casual dining restaurant chain in 1996, operating under the name "Pepperoni's." It's cu...