Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Philadelphia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not sure the effectiveness of reporting to 311 but I continue to use it. This review isn’t for the city’s effectiveness or lack thereof, but for the app. The app doesn’t ask you to log in to report an issue until you try to submit a request. If you have a login issue, you’ll lose your progress. This has happened to me multiple times with an error that says my email isn’t verified, which is inaccurate because I’ve used this account for years. Attempting to resend the verification iemail and click the link fails, saying I am clicking an old link. Clearly their system is broken. I tried this from the app and website with the same issue. I also reset my password and had the same issue. However, I was able to log in using the profile page in the app instead of the login prompt when trying to submit an issue. Aside from the grueling login issue which renders the app useless unless you can get around it, the flows for submitting issue are poorly designed so you have to tap in and out of each question to make a selection instead of progressing through the form naturally. I would rather have one long form so I could just scroll than all this nonsense tapping in and out of pages. Whoever designed this didn’t use it themselves. Most people would want to use this on the go, but it’s not designed for that, unfortunately.
The AppLooks and feels like it was made in 1999. Information doesn’t show or is wrong,You can’t get an exact location they end up sending someone a whole block away. Once you start a case they won’t tell you if it’s finished on the app you get an email. The tabs don’t work all the time,And you have to end up shutting down the app and doing everything over again. The app is reflects the quality of Philly 311. When you come to the city and you see how bad it is, that’s because we’re told to contact Philly 311 yeah should be called passing the buck
I’ve submitted numerous pothole repair requests over the past few years. Many times they are closed without the repair being completed. Why do they have an app where they don’t communicate effectively using it? Looks like they just updated the app recently and now it just spins when I’m trying to view my requests or nearby requests. Also, while there is a map function that puts a pin on the map for a pothole repair, the app only accepts an actual street address not the pin location. So, if there is no building near the pothole , you can’t submit the request. Makes no sense. Update: 12Nov20. No change! Still awful. Doesn’t load properly.
Philly 311 allows service requests (potholes, noise complaints, dangerous conditions, etc) to be submitted directly to the your local government, wher...