Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Finespace UAB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Advert across the bottom of the page hides the necessary buttons to perform acts. Maybe it’s just on iPad but how can you play if you have just a sliver of an unseen button? Plus the graphics overlap each other. Level number and continue are on top of each other. And don’t get me started on the ads! You barely get through the first level and bam! Here come the ads. Skip it. It’s a messy waste of a good game!
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