Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PERIOD. B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is amazing it always helps me predict when my next period is coming. And another thing I love about this app is that even though you can pay for something extra it doesn’t limit that much from you when you are not paying. So it is very accessible. I really do recommend!
La app es buenísima, me ayudó mucho a llevar un registro más ordenado sobre mi periodo y es muy fácil de usar
You can tell that the creator(s) of this app thought about how to improve on the more common menstrual apps. I wanted to give this app a chance, because as of right now, it says only one other person has left a star review, but apparently I am the first to leave a written review, and apps have to start somewhere of course. I just downloaded, so I may update this if I run into any problems, or anything I’m dissatisfied with. I personally hate AI in general, but I’m just not going to use that part, that doesn’t mean the whole app is bad, and obviously I knew it had AI before downloading, so it was my choice! I love the theme, it’s a period app after all, and this app is kind of cute for how the color scheme was handled! I don’t know if I’ve seen any other period apps who did it like this, most period apps are boring monochrome colors, and that’s not fun! Periods are already not fun, and I think the rise of aesthetic apps is a good thing! I do think it could be improved upon, which is why I only gave it four stars, but I think it’s a great app so far! Keep up the good work! God bless, and Jesus loves you!❤️
Your cycle, your data. No selling, no hidden trackers, no ads. Remember when women were told to delete their cycle app in 2022? That happened because...
| Name | Price | Type |
|---|---|---|
| PERIOD. Plus (Monthly) | $5.99 | Monthly |
| PERIOD. baby Monthly | $6.95 | Monthly |
| PERIOD. baby Yearly | $59.99 | Yearly |
| PERIOD. Plus (Annual) | $59.99 | Yearly |