Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Penn Station · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had the longest most exhausting day at work and when I got home and my 14-year-old wanted Penn Station, the last thing I wanted to do was get back in the car and go and sit and wait for 15 minutes for a sandwich. So, I decided to use the app for the first time. It took 37 minutes for me to figure out why it would not accept a password. It gave me the runaround like You would not even believe. I had to delete the app, reinstall it, put all my information, order, credit card information, everything back in. It was a very annoying long process and I believe this app is one of the weakest food apps I’ve ever been on. So irritating.
The app doesn’t not prompt you to sign in right away leading you to build your whole order. When taking time to build your order then finally submit it the app then hits you with a time consuming password reset. The first five links didn’t work then finally after not giving up on my 6 attempt it did. Then the password requirements are annoying so I used a strong password reset. The password did not save to my phone so I had to complete another rest. Then the payment info would submit after finally getting logged in. After 45 minutes I finally submitted my order.
My Junior son says nothing but wonderful things about the people that work at this Location. We frequent both Cary and Morrisville locations at Park west and can’t say enough positive things about the customer service, food and atmosphere. We love the sandwiches and the French fries are the best! Hand cut! So good! Also the Mangers and employees of both stores are kind and friendly!
Take your Penn Station experience to the next level with the new Ordering & Rewards App! Order ahead, track rewards, find locations, and explore an ea...