Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sage Bionetworks, a Not-For-Profit Research Organization · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app, but it seems like the developers don’t keep it up to date. The UI is broken when selecting a time for medication reminders. Also, I was diagnosed last year, and I can’t select anything after 2020 as a year.
I like to share my PA data for research so I was eager to do this app. It was generally well done but when I finished for day 1 there was nowhere to go except turn it off. I would have expected a finished for day button or something like it. I don’t know what will happen next.
I have deleted the app, with the intent of reloading it. It worked as advertised for 3 or 4 days, then began to lapse into “do loops” where it would have me do a single test ( e.g., the tremor test) over and over. I searched for updates in the App Store to no avail. Hence, I’m now trying deletion and reload.
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