Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matias Gravano · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded for my son to play with, he loves to use the different levels but get stuck on the ads lower banner and needs to be brought back to the app. I wish i could get rid of it but the arrow is cropped.
This is the best app for my 2,5 year old boy I've ever downloaded. In the free version there is a tiny Ad bar, so I purchased the premium version. I deleted all other educational games :)
My 14 month old loves to play this and I love that there are so many different games. He can find the app on the phone and iPad himself. We will probably upgrade to premium so he can play on our upcoming road trip without the ads.
OWLIE BOO is an app with educational games for toddlers and young children. Our fun, stimulating games help the youngest kids learn how to use a mobil...