Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Overly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got a shirt that uses this feature for Christmas and nothing was appearing. The image was as flat as possible. I tried either the flashlight on and off and still, nothing was appearing. I got so excited cuz I’ve heard about AR shirts before. But this is really bad implementation on it.
This app program is the best way I have found to seamlessly connect with consumers.
I pointed to different pictures but the app kept scanning. 3 stars for the idea. I saw how it worked at an event.
Today we live in two worlds - physical and digital world. With help of augmented reality and Overly team, these worlds are blending together and you w...