Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nancy Baker Cahill Studio, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So the app had a 5 star review, but only 22 reviewers, a little skeptical but I downloaded it anyway.. Ok, so maybe 2 stars is a little harsh considering the idea of it is actually pretty cool and different (no SnapChat filters here)... But, the app crashed within a few seconds of me applying any of the filters which was really frustrating. Hopefully that is fixed soon, and if so I will definitely be updating my review.
This app turns the accepted paradigms of fine and public art upside-down and backwards. The agency lies with the user. You choose how and where to experience this artwork. Refreshing, innovative, and fun. I highly recommend it!
This is undoubtedly one of the greatest Augmented Reality apps of all time. The work is inspiring, the programming is flawless, and the hologram is straight out of Star Wars. Highly recommend.
4th Wall is a free, augmented reality (AR) public art platform exploring inclusive creative expression. “Coordinates” hosts an ongoing series of cura...