Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Optiontown, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excellent experience using Optiontown products and the app! FlightPass is excellent to not only save me costs but also enhance booking experience! Takes the stress out of travel!!👍👍🏆🏆
UX is terrible, after log in first screen promotes to download the app even though you’re in the app! Log in experience is clunky, doesn’t seem to be designed for mobile. Functionality is a mess. Didn’t think anything could be worse than the website experience but this sure wins! And the UI design is decades dated. Do better, try harder. Love the service the company offers, the reps on the phone are exceptional too. Such a shame to have a terrible online and app experience.
Wonderful service, need to invest in an app redesign. Example, you can’t save credit card information so you need to re enter it EVERY TIME!
Optiontown offers unbeatable discounts of up to 50% on flight tickets, and up to 75% on upgrades, preferred seats, extra bags, airport lounge and seve...