Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMO Financial Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the only mainstream bank that does not have this app. I am a global traveler and need it. BMO needs to move to the new century. Even my credit unions have it. Most banks allow you to transfer $ between US and Canadian accounts. The new verification that must be performed EVERY time you sign on must be processed on a lap top. Really???? It won’t work with my US phone number as a text message. System is very antiquated and I am a 70+ year old. So if that is old to me, you will be losing younger customers fast! Need to get with the times.
The app functions great. When it wants to. I use the biometric ID instead of the secure ID token. At least twice a day, it has either a network error or times out. Several times it has not recognized my face. Which is interesting as I use Face ID to open my phone each time, so I’m guessing my face hasn’t changed. Definitely has some kinks to be worked out.
I definitely feel safe using the app, but I like to access my business account from a desktop and occasionally from a phone, but I am constantly getting locked out and having to call in to reset my credentials; it has gotten slightly better over the last few weeks though
Our app lets you securely do your business banking on the go and offers many of your favourite features from BMO Online Banking for Business. Protec...