Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMO Financial Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I often times have to submit my expenses for work. It would be nice if the app would not shut down after every few minutes of being active. It closes when I’m currently active in the app, not during inactivity.
Of the hundreds of apps I use, this is the worst. It locks my account every 1-2 months for no reason. I have become so careful to enter my ID and Password just right because of the issues. It does not matter. In addition it is a super unintuitive UI and took me a long time to figure out the secret navigation paths to get to the functions you need to use all the time. I have worked in tech for 35 years and can’t imagine how people with less tech experience can use it at all!
I only have this app because work requires it, otherwise, I would not bother. Have not been able to log into app in days; get a prompt to ‘try again later’. How much later do I need to wait? Still haven’t had help from customer service. Cannot log into another device because it asks me to use app to authenticate. I will take down the review after I am helped.
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