Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dear Media LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: I’m still currently subscribed to the platform for the time being, but the changes that have been in the last year have greatly diluted the price I pay for membership. They no longer offer Live classes, only upload 3-4 classes a day - about 50% express 10 minute classes, closed their community Facebook group, no longer encourage communication with instructors, little to no holiday or themed classes, and instead are recycling existing content for “new” programs, capitalizing on trends like intermittent fasting, PCOS and fertility, mood and period tracking, and weight loss medicine workouts?? No one is asking for this content, we just want the community and spirit that attracted us to obé and kept us around for so long. Some instructors only have a full length class once a month, which is quite disappointing. Would love to see them adjust membership pricing without having to reach out and threaten to quit or ask for the current pricing, especially as a 6 year member, I shouldn’t be taken advantage of because I have more important things to do instead of beg for a price that more accurately reflects what I’m receiving from this service. I miss the old obé. Absolutely love this platform - the variety of classes and schedule, on demand and live classes, the best instructors EVER, shout-outs, and the amazing community they have creative. I have been a member for almost two years and have no reason to ever stop!
I joined in Aug 2021 so I’ve been using this app for a little under 8 months, and it is my fav fitness app yet! I loved that none of the instructors (for classes I typically do) talk about food or dieting, the focus is solely on exercise and movement and feeling good. I love the variety in types of classes, intensities within those categories, different instructors to choose from, and varying lengths for when I’m not feeling a full 60min or when I’m feeling powerful and wanna tack on an extra 15 min bonus Pilates session. My only complaint is the Replay classes. I don’t understand the point of having (what feels like over a third of the classes are now) classes that you can only do once. Some of my favorites have been Replays and I can’t do them but once and why? Bc they contain specially curated music? No thank you. I’d be fine if Obé cut the music all together if it’s forcing them to make weird choices like Replay classes. I used to use The Class but they also stopped providing on-demand classes altogether and that’s why I left. I hope they get rid of it soon. But that being said, I still love this app and recommend it to anyone who feels like a novice to exercise and isn’t sure where to start. :)
I love the wide variety of classes that obé offers and how straight-forward and accessible the instructors are. The instructors are very encouraging and they make the workouts challenging no matter the level. Thanks to obé , I’ve been able to get fit and keep a consistent workout schedule, something I was never able to do when I was doing exercises on my own. I always want to workout bc of the fun workouts, particularly as obé makes it really fun to work out with friends! My minor complaint on content is it would be nice if they had music rights for replays; the generic music isn’t fun. It’s particularly a bummer that when there are fun themes- like 90s pop-those aren’t available for replays bc of the music rights issue. Other than that, I love the content! My biggest problem I have is with the actual app itself. I’m not sure if it’s due to my having an outdated iPhone but it is really challenging to mirror onto Apple TV from the obé app at times. If I don’t do it in a certain order, it doesn’t work (I don’t have a problem with it with other apps). Also, sometimes the app doesn’t even start and I have to give it a little bit of time, which is a problem when I’m trying to join a live class. I also don’t appreciate that it periodically logs out you out for no reason. Again, it’s annoying to do that when you are trying to join a class. The filtering could be more user friendly too as it’s slow.
Work out smarter, not harder. obé cuts the guesswork and helps you look forward to moving your body—for good. Take a quiz to share your fitness goals,...
| Name | Price | Type |
|---|---|---|
| Monthly | $19.99 | Monthly |
| Monthly | $24.99 | Monthly |
| Quarterly | $64.99 | Quarterly |
| Annual | $135.99 | Yearly |
| Annual | $169.99 | Yearly |