Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗O2 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to love this studio but now it has become a studio where everywhere you look people are filming themselves / others in class. It creates a very uncomfortable environment for anyone wanting to enjoy a workout and I will not be going back. There’s many signs that state no phones in class but they do not enforce the own rules.
Download the O2 app today to plan your classes. From this mobile app you can view class schedules, as well as view the studio's location information....