Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Municipal Credit Union (MCU) - NY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been with MCU for over 30 plus years and it’s been convenient, easy to manage and great offers throughout the years!! I appreciate how it’s geared to city workers and one of the positives, there are no high fees and you get your paycheck a little earlier. I just recently took out my first loan with MCU which was very helpful at the time. But what I don’t like is the loan department automatically taking funds out my checking account to make a payment on my loan because of a previous late payment! No Bueno!! Now you have all of my payments that are coming out for other bills bouncing like a rubber ball. I know I didn’t make the payment on time but I did pay it up to date and for the next month it was automatically taken. The reason why the payment was late because my father passed away and I was in the wrong state of mind!
If your into what usually seems like unnecessary and always time consuming computer glitches. And to add insult to injury 99 out of a 100 times you can always look forward to receiving just plan ol RUDE CUSTOMER SERVICE while trying to rectify whatever your issue of the day may be. So if that’s what you looking for then MCU is the perfect place to transact your business. I promise you this is no lie or exaggeration, I was put on hold by MCU’s automated system for a total of 43 in a half minutes yesterday until I finally hung up out of frustration and tiredness being that I had just come home from a 16 hr double shift at my job. And the most frustrating thing about the whole situation was that all I was trying to accomplish, was to get verification that MCU was indeed my banking institution so that I could have my money transferred from MCU to my Apple Pay account, because for whatsoever reason whenever apple would send the verification link through their automated system MCU wouldn’t respond,which is why I made the effort to do it manually, which was a wast of 45 mins of my life that I can never get back. And why I feel TERRIBLE SERVICE is all you get at MCU and the 1 star im about to give them is only because this review won’t process without at least 1 star being given. My true star rating for NYMCU would have to be a negative 5 stars without a doubt
Absolute GARBAGE! Although the refreshed user interface and added functionality are welcomed upgrades, it seems as if the developers never tested the software. This program application is clearly still in the beta testing stages as simple functions are either not working or do not remain after you log out and back in again. For example, after renaming my accounts to make them more easily identifiable at a glance, the applied “nickname” reverts back to the default “mortgage” name. Also when I log in I get a 404 error page upon start up. Lastly, I’ve been requesting MCU to provide electronic account statements for over 10 years! The good folks in the mortgagee department told me it’s not possible and MCU is working to bring this option to the membership. Finally it’s available through this half baked online web based and mobile application. I’m not surprised that this is what MCU has produced. My expectations are very low for MCU. The only thing that MCU has going for it are the low interest rates and the kind folks in the Mortage department. Apparently even the staffing in the mortgage department is changing so I’m not sure how much longer that department will be reliable. Thankfully I’ll be done paying my mortgages in a few years. I’ve been a MCU member for over 20 years…MCU…at some point you must do better!
Municipal Credit Union's new Mobile Banking app gives you access to your accounts 24/7 right from your mobile device. Quickly and securely access your...