Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York City Employee Retirement System · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The application for the the retirement system for employees of the City of New York is an embarrassment to New York City. There’s no app preferences available and it’s glitchy AF! And what happened to dark mode?! It’s like somebody wrote this program on a 5.5” floppy disk and the city is just too cheap to upgrade. I pay way too much in taxes and they can’t even provide a decent app. SMH.
It really is a shame that NYCERS cannot invest some money into a much better app & website. Too many glitches and bugs. I’ll be more detailed and say it’s the sign on glitch! It’s totally bad! Once signed on, it’s pretty decent how you can become self sufficient and complete task online without mailing forms the antiquated way. Even after typing in the TOTALLY correct user & password, the system indicates that it’s incorrect 😐 Then, when you shoot for a password reset, the link NEVER arrives to your email on file!! Get it together guys! NYCERS provides service to way too many folks to have an insufficient platform!
Having tried numerous times on website to update check deposit to new account and never completed, I called NYCERS to find out Google Chrome is best but I don’t have it or want it. They recommended mobile app so I downloaded it and after several attempts to log in, and getting error messages, finally was able to get on. After submitting check info, kept getting error messages to call NYCERS by phone. Tried again few more times before finally getting submitted. Talk about hassles…definitely needs improvement and bugs eliminated.
- View select documents, such as 1099-R Statements, Option Election Letters and Pensioner Award Letters - Schedule, reschedule and cancel appointment...