NYC DCP

New York City Deferred Compensation Plan · iOS

NYC DCP

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

NYC DCP screenshot 1NYC DCP screenshot 2NYC DCP screenshot 3NYC DCP screenshot 4NYC DCP screenshot 5NYC DCP screenshot 6NYC DCP screenshot 7NYC DCP screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does NYC DCP Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 (12,412)

Rating Distribution

4.8
★★★★★
12,412 reviews
5
2%
4
1%
3
3%
2
9%
1
85%

Top Countries

🇺🇸 US🇳🇬 NG🇦🇺 AU
Reviews (3)
★★★★★acress45122/11/2026
Imagine

really enjoy using this deferred comp app. It clearly shows my retirement information and helps me understand how my money is working for me. At first, I wasn’t using it correctly and my funds weren’t growing, but after taking the time to learn and make adjustments, I can now see my investments growing. The app made it easy to track my progress, and I feel much more confident and prepared for retirement.

☆☆☆☆swingin_splanky1/28/2026
Smaller Print

The new Voya interface has smaller print. Considering the site is used primarily by older adults, the redesign is at best inconsiderate, and at worst ageist. The popup to rate the new site came up at the start of my session, covering what we were supposed to rate, essentially asking us to rate it site unseen. That popup hasn’t reappeared. So, I wasn’t able to rate the changes which I will now give one star in the App Store instead. If you’re not getting ratings through the new app, don’t assume that means people are ok with what you did here. We expect you to do better than this.

★★★★★Jdjnszjjzbz10/31/2024
Big Perk of being a former City Employee

I have been retired from the city for over 20 years but have only recently started using this App. Signed up for Deferred Comp when it first became available. I like how I can see the balance of my account as it changes 5 times a week.

Version History (1)
7.98/16/2026
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (2)
EnglishSpanish
App Details

Your financial life, connected and personalized Experience a simpler way to manage your money anytime, anywhere. With the NYC DCP app,  you get a com...

iOS App ID
1483249425
Content Rating
4+
Min OS
15.0
Size
134.6 MB
Publisher
New York City Deferred Compensation Plan
US