Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York City Deferred Compensation Plan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
really enjoy using this deferred comp app. It clearly shows my retirement information and helps me understand how my money is working for me. At first, I wasn’t using it correctly and my funds weren’t growing, but after taking the time to learn and make adjustments, I can now see my investments growing. The app made it easy to track my progress, and I feel much more confident and prepared for retirement.
The new Voya interface has smaller print. Considering the site is used primarily by older adults, the redesign is at best inconsiderate, and at worst ageist. The popup to rate the new site came up at the start of my session, covering what we were supposed to rate, essentially asking us to rate it site unseen. That popup hasn’t reappeared. So, I wasn’t able to rate the changes which I will now give one star in the App Store instead. If you’re not getting ratings through the new app, don’t assume that means people are ok with what you did here. We expect you to do better than this.
I have been retired from the city for over 20 years but have only recently started using this App. Signed up for Deferred Comp when it first became available. I like how I can see the balance of my account as it changes 5 times a week.
Your financial life, connected and personalized Experience a simpler way to manage your money anytime, anywhere. With the NYC DCP app, you get a com...