Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Northside Hospital, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why in the world would you bother to make an app like this? Does Northside Hospital want to make patients jump through hoops to get medical records? Answer: YES.
Is only a physician search. Nothing else, don’t bother. Better off linking one chart with Apple Health app.
People could do this online. I want to see my medical results from doctors in an app that syncs with Apple Health. That’s what you make an app for.
Northside Health Network is a narrow preferred provider medical network. The Northside Health Network app contains a simple search tool for members to...