Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NPMKTGD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well done, Nonprofit Marketing Guide. I use the app on my phone, iPad and desktop. It takes awhile to figure out where to find the trainings, but once you’ve figured out the navigation, it’s a very handy tool. It was also great to be able to remain part of the community when I had to let my all-access pass membership lapse for a bit. From experience in several membership groups, this is my favorite in terms of ease of accessing the content on multiple devices, and a minimum of hassle to log in.
This work, nonprofit communications, is hard and can feel isolating. But being a part of NPMG can change that. Whether you want to learn new skills, get confirmation that the skills you already have are good enough, or build a network of contacts you can bounce ideas off of… this community that Kivi and Kristina have cultivated can help you do more good in our world.
Master nonprofit marketing! Nonprofit communicators, this is your HQ for nonprofit communications training, coaching, community, and news. We offer li...