Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBCUniversal Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love how this app gives you an alert, and when you click on the alert it brings you to that story. Another news app I have brings you to the love news feed which is never addressing that topic at that moment
My go to app in the morning. Gives me a great look at local & national need to start my day & wake me up. Have a subscription to the Globe to read every thing later. However this app gets me started with a quick look &/or in-depth reporting. 10 news is my go to channel for the evening news & the app to start my day. It is truly 5 stars. The news to go to for Boston and all of New England.
I downloaded the first 5 news apps that came up when I searched “Boston” and this is the one that actually gives me news. The rest seem to be vehicles for advertising and clickbait. I like to know what is going on with business and city government, any weather events in the area, and occasionally have local restaurant and bar recommendations or be notified of events like concerts and political rallies. This app gives me a nice variety of this type of info without making me feel like I am in a bubble or being targeted for ads. Hopefully they stay awesome!
The NBC10 Boston news and weather app connects you with the best local stories, accurate weather forecasts, investigative journalism and a free, 24/7...