Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗South Pacific Petroleum Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Application is of no substantial use. App is primarily for use in Guam. However, no one in Guam is able to use the app since the latest update.
Downloaded this app since it has first launched. Now since the new update, trying to sign in and reset password, there is an error stating it’s not available in our area “Guam”.
App is just unusable right now. Took long time to register: require several restarts. Took long time to login: don’t allow to paste text in the form. Still can’t use it: showing message to turn on notifications and don’t allow to go forward but app never prompted to enable it and didn’t ask permissions. So no option to turn it on. Reinstall doesn’t help too. Probably will take another 6—12 months before developers will finish testing and app will be usable.
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