Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oregon Community Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The OCCU employees in the Keizer branch are a special and rare combination of people; each employee is vibrant and upbeat . They have a way of making each person who walks through the door feel like they’re welcome and in good hands; I always feel so at home and at ease. In my experience, banks are usually unpleasant, stuffy and I generally expect to have a pretty good long wait in a long line of other people who are also agitated because they too are waiting forever. Not the case at OCCU in Keizer; I’ve been going there for three years and I have never had to wait in a line. When a line begins to form an employee , beaming with enthusiasm seems to come out of nowhere to help us. I always leave the Keizer branch feeling a little bit lighter than before I came. I always leave with a smile
One really big issue I found is that the widget for the snapshot doesn’t work saying “unable to load” and I assume it says the same thing when you hold down on the app, it’s just blank. I wish I could see it at a glance in my widgets instead of needing to sign in and see. Another one is that it doesn’t match the iOS 13 dark theme with the widgets, but that’s not that big of an issue to me to be honest. Another thing that would be nice, though I’m not sure if it is possible, it to be able to cancel transfers while they’re pending, at least within like 24 hours. That would be a life saver. One thing i noticed too, was when I did my remote deposit, it said that I had $300 or so available, but below it said I really only had a total of $80. I’m not sure if that was a glitch because I haven’t seen it before, or if the $300 really was available and that because the check didn’t process yet, my balance didn’t go up... confusing but hey, I don’t know. I really just want the widget to work again and maybe have more options like a button to open check deposit or something.
I’m sure the new app update has a few kinks here and there, but it has totally been refreshed and updated to today’s era. I personally haven’t dealt with any crashes, just slow loading but that’s probably going to be based on service, because it’s not always the case. I really like the user interface, I now don’t feel like I’m doing online banking in the early 2000s. I do wish there were individual push notifications for account alerts for debit card/credit card, for purchases, deposits, withdrawals, user ID retrievals and password resets, etc—as self serve security features. Put it like this, check out the bank with the horse and stage coach’s online banking basic features and build on them. I know I’m asking for a lot... Regardless, great job on the improved and needed mobile banking app! 👍👍
Access your accounts, deposit checks, transfer funds, pay bills, locate branches and ATMs and more. Features: * Easily transfer funds * Pay bills o...