MyLife by Irish Life

Irish Life · iOS

MyLife by Irish Life

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

MyLife by Irish Life screenshot 1MyLife by Irish Life screenshot 2MyLife by Irish Life screenshot 3MyLife by Irish Life screenshot 4MyLife by Irish Life screenshot 5

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does MyLife by Irish Life Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 ★(7,018)

Rating Distribution

4.5
★★★★☆
7,018 reviews
5
5%
4
3%
3
6%
2
16%
1
71%

Top Countries

🇮🇪 IE🇬🇧 GB🇫🇷 FR
Reviews (3)▼
★☆☆☆☆DaveClint3/10/2021
Data is completely inaccurate

I’ve been using this app for a while now and it is incredibly inconsistent. At first it was apparently because it was getting data from my Garmin app as well as my Apple Health app when it should only be connected to one at a time. When I fixed this it improved but was still missing activities, step count etc. Some days it will record perfectly and then you’ll miss a week of activities. I contacted their support on a number of occasions but got nowhere. I joined a step challenge for four weeks where you need to do 10k steps a day to be entered into a draw. On day one I completed 15k steps but it registered less than 8k. On that first day some contestants had registered over 100k steps taken???. There is a discussion on the app for the challenge group and there appears to be hundreds of people having issues with their steps not being registered. I contacted support before the challenge started regarding discrepancies in my data and they suggested I had manually downloaded it. I proved this is not the case and am still waiting on an explanation. I would strongly advise against downloading and using this app. I had my doubts initially about the actual intent of Irish Life. It seems now to me it is simply to gather data on customers. Either that or it’s a badly executed prank on people!!

★★★★☆thelorc6/15/2020
Has improved

“Really slow app on the iPhone X. Takes about 1 to 2 minutes to view anything outside of your profile. If I wasn’t part of a challenge I would not use it.” This is no longer the case. I felt I needed to come back and amend the review. It is much much faster and a good application. It’s nice that there are incentives to do exercise and eat better. Also it doesn’t bug you with notifications or emails which is great. You can go in and use it when you want to. There is a nice points system to enter draws for prizes and discounts.

★★★☆☆kaerobe4/15/2020
An interesting approach with unclear rating system that has some major flaws

I have been using the app consistently for number of weeks. Lots of parts of it is interesting and is well implemented. I think some of the biggest queries users seem to have I based on the health score, hows it’s measured and how it’s used. Lots of people are against health insurance companies having access to their activity levels. Some days can be very consistent. And then other days vary hugely. Losing a chunk of points due to a higher HR - not not being able to tell when or why that happens. For instance mine spiked after a cardio workout... and the app deducted points... for being active. But then you answer a few questions on mental health or food intake and your points can sky rocket. Some goals are repetitive and you could input the data required much faster. Steps don’t seem to sync accurately between Apple Watch and this app. I can be told I have not met my target on my life but could be a few thousand steps ahead on my tracker. The bot is predictable and if you have say 5 or 6 notifications pending, the bot can be slow to show the next message. Recently some point prices to redeem vouchers have fluctuated quite a lot - I do wonder is this with the introduction of some vouchers in GBP and currency fluctuations but the “price seen” is not the “price paid”. Good to see new rewards being added tho. Overall, I will keep using the app and am interested to see where it goes

Version History (19)▼
5.1.012/4/2025
4.11.15/8/2025
4.11.05/7/2025
4.8.06/22/2023
4.5.012/12/2022
4.4.06/8/2022
4.2.011/17/2021
3.11.23/9/2021
3.11.12/1/2021
3.11.012/16/2020
Available In (30 Countries)▼
🇮🇪 Ireland🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇦🇹 Austria🇧🇪 Belgium🇧🇬 Bulgaria🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇫🇮 Finland🇬🇷 Greece🇭🇺 Hungary🇱🇹 Lithuania🇱🇺 LU🇳🇱 Netherlands🇳🇴 Norway🇵🇱 Poland🇵🇹 Portugal🇷🇴 Romania🇸🇰 Slovakia🇸🇮 Slovenia🇪🇸 Spain🇸🇪 Sweden🇨🇭 Switzerland🇪🇪 Estonia🇱🇻 Latvia🇨🇾 CY🇲🇹 MT
Supported Languages (1)▼
English
App Details▼

MyLife by Irish Life Live a healthier, more active life with the MyLife app by Irish Life. MyLife will help you to understand more about your health,...

iOS App ID
1459620652
Content Rating
16+
Min OS
14.0
Size
73.8 MB
Publisher
Irish Life
Ir