Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stephen Gray · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the program and have had great weight loss. Unfortunately the app is not designed well. The videos often won’t load or will skip. BodySlims is aware of the issue and even takes time to explain that this is because of bandwidth and wifi quality, but if it happening often enough for that many people I think they should look at a better solution than blaming the user’s internet.
BodySlims unique combination of calorie management, daily walking and motivational seminars with The Weight Whisperer are producing life changing resu...