Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State of Michigan - Department of Technology, Management and Budget · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I needed this app so I could request a new MiHealth Card. I have been trying to get in touch with MDHHS for MONTHS and I can get answers from literally NO ONE. I’m at my wits end. I’ve tried being patient. I’ve tried basically all of my resources. I’m exhausted with this. I thought this app would be different. However, once you log in, it does NOT match the images shown on the App Store. It’s all outdated. Unorganised. You can’t find literally anything. I’m heavily disappointed because all I want is to update my healthcare status and receive a new MiHealth Card..
You have to jump through so many hoops to even sign in. Once signed in, when you try to pick the service you’re trying to connect to, the buttons don’t work or send you to a page that says the link isn’t working. Some spots say “tbd”, this isn’t a fully functional app or website. There are no updates and no one to actually call for help. This app was set up to make it harder for people to access their benefits or even apply for them.
I’ve been going in circles for about 35 minutes already. Register on app then on the web. First apply to unlock benefits. Too much back and forth with no clear, simple directions. I can’t seem to register on my health portal without first registering for health button. After trying that I would just end up where I started. The registration should go in order and automatically get you to the next form that needs filling out.
Welcome to myHealthButton – a free app offered by the State of Michigan, Department of Health and Human Services in connection with our partner CNSI....