Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State of Michigan - Department of Technology, Management and Budget · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works well only if you have good internet access. Standing alongside a trout stream trying decipher the rules with no internet service is impossible. If you are in an unfamiliar area you can’t view the maps and even with internet there’s no way to view the maps and go back to the guidebook without exiting pages and reloading it. You have to remember colors and try to relocate where you were in a 73 page pdf. Don’t get me started on restricted gear and how confusing that is. Just put the maps in the guidebook and make it all downloadable so you don’t have to have internet access to read the stuff.
I have/had it all setup to receive notifications when permits are available as I have in the past several years and it always worked, now this year; 2025; for some reason the app did not send out notifications. I missed my 2025 spring turkey permit purchase. There was an update that more than likely messed it up and removed my notifications setup. Not happy about this, will no longer depend on this app for notifications, too bad as it used to work really well…. This figures, all other comments highly recommend this app, so they receive a response. I mention the problems I’m having with the app and NO response….what does that say for the developers?
Please consider adding additional layers to the map tab, particularly GEMS information. Trying to use the website in the rural areas of most UP GEMS is difficult at best. Add the GEMS to the map function in the app May allow us to cache the individual GEMS so we can find parking areas or see the trails without trying to use the website map.
Official licensing app of the Michigan Department of Natural Resources. Michigan DNR Hunt Fish is an official application of the Michigan Department...