Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State of Michigan - Department of Technology, Management and Budget · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app you really need to babysit. Very unclear it does anything you direct it to do. It should be as simple as any other app or even as basic as a bank app. Can’t tell when money is actually going to come out. No immediate record you have paid. I have to keep checking my bank account to see if it came out. The back and worth between websites bizarre. Have to log in multiple times to make payment. Also I thought I finally figured out how to make automatic payments. Turns out it was never on missed 2 months even though alerts make it sound like they are going to take out automatic payments but doesn’t happen. Also it takes almost 10 days for payment to get to other party. Please fix these bugs.
It’s nice they finally got an app but it’s basically an app that just takes you to the webpage. Also, it doesn’t do a payment pending. It only shows it once’s it’s gone through 5 days later. Also the layout is weird and you have to go back and fourth between different sections and websites and logins to see all of your information. (Like total balance is on the main page but the remain balance for each kid is like 4 clicks and two webpages away).
This app is very handy and useful. Everything I need access to for my case is conveniently located in the app.
MiChildSupport is your connection to your child support case. Both child support payers and recipients can have easy access to their child support ca...