Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Genesis Health System · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is made incredibly poorly. After having this app running for as long as it has been, and with this company making as much money as they do, you’d think the least they could do is have a functional app for their patients. Every single feature has days where it just doesn’t work at all. For example: I received an email on the app from my provider. That part worked great. When I tried to click the button to respond with my own email, the app refused to take me to the page where I could type my response. It showed I clicked the “forward” button (which is their version of “reply”) and absolutely nothing was happening. I had to restart the app entirely three times before it worked. Oh and fun fact: apparently you cannot receive ANY of your radiology images through this app OR most of their offices (even the one you got the imaging done at, which is absurd). You’ll be able to see the report of the findings on the images that were taken, but good luck actually seeing any images of yourself with your own eyes without extensive legwork on your part.
It’s actually easier just to do it on the web
There doesn’t seem to be any way to contact the developers outside leaving a bad review so here goes: I am extremely frustrated that I can’t use Face ID without several steps because iPhone can’t recognize that your app belongs with my Genesis stored password and your Face ID doesn’t seem to work without a login & password. And now that I finally, after a year, got my son added to my profile, I can’t send a message on either of our behalf, because when I try to click on the box to pick who the message is about, the app crashes!
My Genesis is a free and simple way to take control of your health care online, anytime, anywhere.