Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗effectmatrix · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Best drawing app on mobile that I’ve come across, the brushes and unlimited undos are great.
Unworkable. It opens than touch draw than closes indefinetly.
I only got sucked into buying this app because I saw the 5 star reviews but I can't let this slide. Whoever rated this 5 stars was highly delusional!! Apparently my standards are a lot higher when I pay for an app I expect everything to work swiftly, both to look and feel should be worth the money. Unfortunately this app didn't do it for me. I have used free apps for iPad better than this. I will keep searching for the perfect drawing app for iPhone since this was nowhere near professional.
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