Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗effectmatrix · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It could use a few updates, such as a better positioning for the Preview option, and most definitely a better slider for the brush size. I don’t think they’re interested in updating it, though. I still use it quite often, even with the difficult maneuvering it takes to adjust brush size and preview results.
I usually Photoshop any problems out of my photos before sending them to my iPad for editing, but once in awhile I'll forget a hair or something. Lots of the apps I've tried just don't work well. They all seem to be only made for pimple removal, and can't work for anything else. I got this app and threw a photo I'd had problems with and was amazed! The flaws vanished! I was so excited, but then I checked the picture metadata and realized that it only saves the photos at 1281 pixels.... UGH! Without saving in the original resolution it turns this wonderful tool into a mere toy. Sad! Change the resolution that it saves in to something reasonable and I'll add the missing two stars!
This is definitely an app that requires a little skill to use. It does a fairly thorough job of removing things from the backgrounds of pictures, or objects that are not in the main focus of the original. Using the lasso and only straight lines and drawing a box around the object to be removed, is where I have seen my best results.
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