Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AmerisourceBergen Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love getting my medicine here as it’s so much quicker than Walgreens. Customer Service is better as there’s not new people every time you come to get your medicine. The lines are so much shorter with both the drive thru and in store. Have all kinds of medicine and other vintage items to buy. Love shopping here as well. Prices are more reasonable too.
It’s probably just me, but.... 1) The ‘Saved Prescriptions’ where you can order off a list of what I guess are available for refill meds is incomplete. What is there is inaccurate. 2) Since it didn’t have everything listed, I was going back and forth between Saved, and the option to ‘self-enter’ your order. Didn’t realize that every time I switched, the entries I had just written down or selected, as the case may be, disappeared! Lots of extra work and Lord only knows what my dear Pharmacist got in the way of an order!! If he got one at all. This app would be outstanding IF it worked right. Needs ‘bug spray’!!
The GNP app needs some improvement. For instance, although I scan the barcode on my prescriptions when requesting refills, the app still requires me to enter the name of the prescription, the name of the person for whom the medication is prescribed, the name of the person picking up the prescription, and I have to correct the prescription number scanned. (The app always adds two zeros to the prescription number). Once everything is entered, it is very difficult to find a “Submit Refill” button... if there even is one. Therefore I never know if a refill has been submitted or not—I have never gotten a “success” response, or any response at all for that matter. It may be that I have not yet completely figured out how the GNP app works, but how hard should that be? The Walgreens app is far more intuitive, faster to use, nicer to look at, and provides rapid feedback. It took me virtually no time at all to figure it out. The GNP app feels clunky and primitive in comparison. I just refilled one of my prescriptions... I think... maybe. Now I need to call the pharmacy to see if I actually did. I guess that means 2 stars is 1-star too generous.
The My GNP app puts the personalized, caring service of your local Good Neighbor Pharmacy close at hand on your mobile device. The newest version of t...