Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MWEG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Another problem I’ve noticed is a knee-jerk opposition to respected organizations composed mostly of women, such as the League of Women Voters and Mormon Women for Ethical Government. These are not “left-wing radicals”; they are composed of highly educated, intelligent women who are capable, sensible, and strong. They are patriots in every sense of the word.
Could there be some kind of a tutorial somewhere? I am finding myself really frustrated trying to find communications and how to maneuver the interface. I am SO grateful for the app, though—terrific! The problem is probably a non-tech-native user—me!!—and my lack of intuitive insight about what to do to find what I am looking for. I am guessing, however, that I am not the only member of MWEG who is having this issue!
This app is very intuitive and I prefer the app version to the desktop. Having MWEG resources available in this form is so helpful!!
Mormon Women for Ethical Government (MWEG) is a nonprofit, faith-based organization committed to advocating for ethical government and empowering wome...