Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health, Fitness & Recreation Center at Moraine Valley Community College (FitRec) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is terrible?
Not sure how it’s possible but it’s worse than the previous app. Can’t login, can’t reset password for existing account, can’t create a new account. Doesn’t display facility hours before login either?
As a FitRec member, this app allows you to manage the following features of your account directly from your mobile device. • Digital code to allow qu...