Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗mohamed Ezriouil · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a load of garbage this app is. You open it up and a full screen ad appears. Wait for the ad, close it. Now the main screen appears to tell you what the game is about, except that there is an ad covering a significant portion of the screen so you can’t read the text. All you can do is press start, having missed all the information. I closed and reopened the app five times. This happened every time. Then I finally gave in, forget about reading the instructions, I pressed start and…. Another full page ad. Ok, I’ll wait again. Then press another button and…. Ok another ad. It seems like this app responds to everything you do with an ad. But finally I get to play the game! It’s about a king riding on a horse shooting arrows at an infinite army and collecting coins to build archery towers. Just kidding. That’s an ad, too! But it’s the closest you’ll get to playing a game because as soon as the timer runs out on the ad, it starts making a dreadful stuttering sound and the app freezes. The end.
This game is great and super fun, however they don’t have the music that will play when you get caught trying to kill someone, the music when the band runs, and the music when your in the hall so overall good game but just please add the music or sound.
I just sat there as after ad after ad waiting to play the game I’ve literally been searching for since 2020 waited like 10 minutes watching ads and all the screen did or said was please rotate your device to landscape mode to play the game I kid you not that was all it did I sat there for so long waiting to play the game but it only said that no switch to the game after I rotate my phone not nothing do not get the game it a waste of time trust meeee! What a fricken waste
MURDER is a fun game of assassination. You wish to assassinate the king and take his place to rule over the kingdom. To start with, you must creep up...