Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fitmums & Friends · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fantastic app, so much easier and quicker than paper registers and emailing numbers. Brilliant
Downloaded this app as a leader for Fitmums and Friends - love it. It’s easy to use and gets the attendance information straight to admin so we don’t have to remember to send the figures through. Love that you can also add/track your own activities too as you do them even if they are not Fitmum led activities
A great little app which helps me as a runner, run leader and club coordinator. It makes the sign in process super speedy, helps me see at a glance what size groups we’re working with to make sure there is sufficient leader coverage and provides a great summary of attendance. The expired membership alert and search functions are really helpful. Love it!!
Mumbot is the members and run leaders app for the Fitmums & Friends charity running and exercise group. The app allows members of Fitmums & Friends t...