Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VivaLnk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is badly written in that it always stays in the background connected to the VivaLink patch and that way becomes biggest drain on the battery. (Yes, it does that even when Background App Refresh is disabled in Settings) To add insult to the injury, app also nags with a popup that lost connection when you walk more than ten feet away from the phone. You don't like that? - then always carry the phone with you! Going to the restroom - take the phone. Want to drink glass of water? - don't forget to take the phone. Turns out that's all for naught because the VivaLink patch stores data for a few days! And you can sync to the app once per day and that's just fine. Yes, the APP DOES NOT HAVE TO BE ALWAYS CONNECTED. Just close the app manually so won't see nag popups - then open it once a day and wait to see sync progress 100% (that takes a few minutes)
The Multi-Vitals Monitoring application enables clinical researchers, data scientists, and developers to access a continuous stream of health data fro...