Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muddy Matches · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the way you can match for free, then decide if it’s worth paying to get a conversation going. That’s a good idea. It’s a bit buggy here and there but for me it’s one of the core dating apps.
So not worth it.. have to subscribe to see message So I paid £9.99 for a week just to test it, after 2 days it’s froze on the edit profile page, I’ve done everything to try come off it, even redownlaoded the app but it’s still the same can’t even remove my profile or cancel the stupid subscription Definitely have regrets
This app is buggy and poorly designed - feels like it’s severely out of date. No one messages because they don’t want to pay £40 a month to do so. Lots of the same old fake profiles that you see on other apps. There is no verification process whatsoever. Consequently the app is open to fake profiles and romance fraud. My advice to anyone here would be to meet in person before sharing personal details such as your real name, workplace, address, etc etc To make a bad app worse I cannot delete my account. It asks you to cancel your subscription, which I have done, then it gets stuck in a doom loop and will not progress to deleting my account. So if you make an account, as it stands, you won’t be able to delete it. Shocking.
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