Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AP Studio, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been searching for a good activity tracker to use with my friends and family. I think I found it! I love that I can see emojis of people I invited on my step bar. That’s so cool and creative. Also love the clap feature! But my favorite has to be the step bar on my Apple Watch face. I just love looking at it! It’s the pedometer that I always wanted! One request I have is to add my friends to my widget. The app is already amazing but this would make it even better for me! Thank you! 😊
I’ve tried a lot of step tracker apps and I really liked this one. I was able to add my friends so that we can hold each other accountable. I get little notifications when people are “on the move” and can send encouragement back. The app also has a Apple Watch complication which allows me to see my step count right on the watch face. This keeps me on track and helps me achieve my goal for the day.
I had not been walking in a long time and had quit using step counters. I started using Move and followed the direction to add it as a widget. That was a key feature because now as I use my phone I see the widget for Move updating with my step count and I’m trying to reach my daily goal (which is quite modest right now). So now I am going for a walk most days and when I don’t I realize how little I am moving throughout the day.
We live in a world where an increasing number of people lead sedentary lives. The modern way we work, access food, socialize, and entertain ourselves...