Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗10MINDS CO., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They removed the app’s ability to store data and graphs. Now you cannot track how effective the pillow is unless you use a separate app, such as Sleep Cycle Alarm. I also worry that this might be an abandoned project soon, as there is a relatively unknown South Korean company behind it. Many options and notifications don’t make sense. It’s unclear if the pillow or app is even doing anything. Is it learning your snoring sounds as it claims? Is it really updating your settings? Does it really work with Bluetooth disabled? Who knows. It’s a good concept, but too expensive and unreliable, without any clear alternatives out there.
With the most recent update a couple weeks ago, the reports no longer show data point labels or dates, so the graphs are now completely useless. The motion pillow does seem to curb snoring, but the app is pretty crappy.
After about 1 month, the numbers on all stats are not showing up. Deleted app and reinstalled 3 times, did multiple hard reboots of main unit, nothing. Very frustrating.
This App controls the anti-snoring device named Motion Pillow via bluetooth connection, and imports snoring data stored in the device to show users st...