Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IDEMIA Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Consider the typical scenario when someone decides to download and rate this app: they’re likely at the DMV, having waited so long they’ve read every sign in sight and resorted to downloading this app to pass the time. It’s impressive that this app maintains a rating above one star, given that many users might be venting their frustration with the DMV when they leave a review. In short, despite the less-than-ideal circumstances under which people might discover it, this app is genuinely helpful and definitely worth your time to download and use!
Edit: seems like they fixed it finally. Didn’t send me the activation link. When I finally received it around an hour later it had expired. Tried again, it finally worked, but then the camera is blurry in the app so it had trouble scanning my ID and face. Now it doesn’t work at all. Crashes at startup.
Great if it works. The Face ID isn’t working. My camera works just fine. Except on this app. My password is the same password as my phones login. I have used this passcode before to log in. The password isn’t working now and the Face ID isn’t working now I’m not allowed to try to login. I need my id.
Including layers of security and privacy controls, Mississippi Mobile ID is a contactless, convenient way to verify your identity from your phone. M...