Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Torous · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used this app for six weeks and it was an awesome experience. The modules are clear and easy to follow. I really liked the learning resources too. It also helped me with self reflection with daily and weekly check in surveys. Super innovative. I recommend.
This app teaches, reminds and cues me to take care of my well-being, both mentally and physically. The brain training games are fun and help activate me for the day. I can’t wait for more updates to come!
I used this app for a college study, which took 15 minutes tops per day, and made $50 (though the last $20 is still pending). I’d say it was worth it.
mindLAMP is a research and clinical app developed by Dr. John Torous, MD and team. It is used by members of the mindLAMP consortium to better understa...