Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mighty Pilates LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I received an email telling me there were “last minute” openings. I had tried mighty Pilates and did like their studio but the cost was high so I was very interested in this offer. Turns out it appears I need to download the app to see the offer, ok, I am on my work desktop which isn’t apple, so I try again on my iPad. I download the app and it doesn’t work at all, not just for the offer, I can’t do anything on the app. If mighty Pilates is wondering why it’s studio is not taking off, they might want to look into their partners as I am an interested client who has tried the service and would try again but they make it pretty tough. I do wish them luck as it is a beautiful studio - just need the value equation to make sense and reduce frustrating experiences
The app is indeed frustrating to navigate. Each time I open a page it appears blank and I need to swipe down to ‘refresh’ the page and see content. Weird. Also, I downloaded the app but logged out after a week or so because I could not remember my password so I decided to reset it through the desktop instead of through the app. I went to my desktop and reset the password on my desktop. It works great. When I try to log into the Mighty Pilates app, powered through Mindbody, the app doesn’t accept the user or password. I can’t log into the app. Any solution to the sign-in issue? M
This app is so frustrating to use that it hurts my experience with an otherwise great pilates studio. It rarely opens without an error message. When it does finally open it won't load without the user manually pulling screens down. If you finally gain access to, for example, the class selection screen and try to select a class the app pulls from the wrong package and you have to enlist the help of the WONDERFUL staff to fix what the app screwed up. This horrible app takes so much away from the studio that it might be the ruin of it. It is definitely making me want to NOT try to use it which means I don't get the classes I want which means I don't want to go to the studio. Ugh.
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