Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Myasthenia Gravis Foundation of America, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If I register it says there is already an account. So go to reset my account it says there’s no account. Well which is it?
After several attempts got the account set up, adding symptoms is time consuming and you have to change the time on every symptom. The question are not even based on the MG-AGL score that most providers and case managers use. Difficult to be able to see “progress” without constantly changing the filters. The developer has obviously not bothered to ask MG patients how this should work and should feel free to contact me as to improvements that are needed to make this a usable and informative app.
I have not tried all of the features out but in looking at the symptom tracking options it seems like this could be useful though it would be important to be able to print or share the information rather than having to hold the phone up in front of a doctor to see the details. Also the website said that I would find the “quality of life” assessment form built into the app but I don’t see that anywhere. The graphics look professional and this is a good start but hopefully improvements will be made.
Introducing the Brand New MyMG Mobile App for Your Phone Manage and Learn About Your Myasthenia Gravis in a New and Personal Way – from the Palm of Y...