Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MetLife · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app and MetLife are subpar service providers that are nearly impossible to get in contact with. They seem to disapprove medical expenses that are clearly listed on statements on a whim. I’ve never had to prove what I’m doing with my own money for medical expenses so much of my 26 year career with my employer. My chiropractor they approve quickly and with no problem and that goes for the HSA web store that’s out there. Anything to do with a big hospital, that clearly has the hospitals letterhead on it. I end up having to go back and prove every single time. These are just not worth having plan C…. The act like a collection agency also like it’s their money instead of their managing the money..
- careful when enabling Face ID it will let you get to the security questions without any user ID entered. Then of course, it fails when you submit the three answers and you scratch your head for a bit. I went through several iterations of reloading the app and changing security questions via the web site before I figured this out. There is only one happy path to getting this set up!
We used a different app for our FSA in the past. It was much better. I have had problem after problem using this app. Most of the time I try and log in through our SSO on the MetLife homepage because I loath the app so much. I updated my bank info via the web portal last week. Now I’m logging in via app while traveling and it’s telling me my bank account is inactive. There’s no way to see any of my messages in the app. How am I supposed to see if something is wrong? Why are our messages unavailable in the app? That makes no sense.
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