Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MeterEZ LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m in Erie for two days and need to park. Some parking meter apps are as simple as enter the meter number, select Apple Pay, touchid, you’re done. Meter EZ is like filling out a police report on a stolen car. You want my name, Phone number, Credit Card, Vehicle plate and as if said license plate number is not enough to identify a vehicle you also ask for vehicle make, model and color. Then CC registration (which I would prefer not to use) failed the first time. Second time it works but minimum charge is $10 ez meter credit in that I may never use most of. After paying the meter still says “0:00 EXPIRED” so who knows what the meter police will see. I’m all in favor of cashless metering but Meter EZ is the most invasive from a privacy perspective and least efficient from the functional perspective of any that I have used. (At least I didn’t have to sign up via email, I’ll give you credit for that.) I just don’t believe you really need all this information. As a side note, why do we have to 37 different parking apps anyway? Can’t you folks form the American Association of Apps for Paying Parking or something so we can just use an app we already have?
I haven’t carried cash or change since about 2005, realizing that life is becoming increasingly digital. Parking is always a nightmare finding change or dollars (at ramps). With this app, I pull up to a spot, spend 10 seconds conveniently paying for my parking so the traffic cops don’t get me, and am on my way. App stores my multiple vehicles, my payment method, and makes it all so easy. Plus it looks great and modern like apps from huge cities. Especially like the reminder when my meter is snobby to run out when I get held up doing whatever I was doing. Definitely recommend.
This app is nice - no more returning to the street to add quarters, and you can see how long and what time your parking expires. My one quibble is the $.20 transaction fee (or .40 for direct CC pay) but it’s worth the convenience. The update is more polished and visually appealing.
Available in Erie & Meadville, PA (moving to more cities in the future!), meterEZ is a mobile parking payment app, dedicated to a great user experienc...