Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metropolitan Opera Association, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Historically to buy tickets online for the Met has been fretted with difficulties. I hoped this app would solve that but unfortunately it does not. The different sections of the Met have the top sections cut off. If you go online you may see that there are seats available but this app doesn’t show them. I couldn’t find a way to move the section to be able to see the top of the screen but nothing worked. When I tried to buy those seats online rather than on the app the online version does not work. You click on the seat that you want and nothing happens. I hope they are able to fix all this.
Unable to use the App because as a long-standing MET subscriber my ID is a number not an email address though the ID number has an email address associated with it. This App won’t let me login with the ID number. When I try to login with the email address it wants a password that doesn’t exist since my Account’s password is connected to the ID number not the email address. If I try to do a new registration with the email address, it tells me an account already exists that is tied to that email address. Didn’t have this problem with my MET Opera on Demand App that allows me to log in with my ID number just like the MET opera website does.
As a longtime opera fan, I’m glad that the Met has made it even easier to get tickets for their great productions! Plus, it’s so easy to use. Will definitely be entering lots of lotteries to try and get super discounted rush tickets.
The official Metropolitan Opera app is the only way to access rush ticket lotteries for every Met performance. You can also purchase regularly priced...