Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Broadway Direct · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app specifically for the giveaways they were promoting. Upon receiving the notification via text, I clicked on it and was taken to the app which did not respond. I had it open for literally 5 minutes before closing the app. I reopened the app a few times, even shut my phone off and restarted. The app still did not respond. The app eventually opened hours later but bc I already clicked the notification, there was no way to open up the giveaway link again. Disappointing app.
I thought this would solve Broadway Direct’s issue of having to input all your information for every performance you enter since you’re making an account now that remembers all that stuff, but NOPE! Decent interface but still super user unfriendly and tedious.
This made entering the lottery and buying tickets so easy!
Broadway tickets, news, and insider access. The ultimate app for Broadway fans! Whether you're planning your first visit or you're a Broadway regular...