Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tracy Valleau · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Entering numbers is a little wonky. The entries keep a “0” in front of them for some reason, which doesn’t effect the outcome. It only works with your phone held landscape. Seeing things laid out graphically would be cool - but, anything that saves a few minutes of math is ok by me.
Designed by a photographer, MatCutter2 is a simple tool that quickly provides the measurements you need to cut your own mattes. Handles over-cuts (so...