Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Massy Integrated Retail Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is very inconvenient and there is always some “update” that customers are not notified of until they try to access their Massy card in the app. Today, my massy card wasn’t on the app even though I linked the account. So frustrating!
1. Hard to find products. Pics are very useful but not all the products have a pic. 2. Hard to keep track of the amount ordered in your list and your total bill. You only see your total bill when you confirm the order. 3. Should have an option to run through your bill and list before placing order. 4. Paying online should also be an option.
This app does not allow you to “browse our thousands of available items” as advertised. Rather a customer has to scan an item’s barcode in order to add it to a shopping list. Does Massy not already have a list of all it’s items and their prices? Nevertheless, a shopper is required to either: (1) go into a store and scan the items on shelves (defeating the purpose of online shopping and social distancing) or (2) scan items you have available (which may force hapless shoppers to either search through their garbage cans to retrieve discarded packaging or chase after departing garbage trucks containing thousands of precious barcodes). This app deserves zero (0) stars. It appears more interested in accessing your location and personal information rather than adding value to your life or being of much assistance. Massy, should be ashamed. Please update this app to allow customers to browse items in store and actually shop remotely.
The Massy Stores App, now you can browse our Massy Stores selection from the palm of your hand. Massy Stores is bringing savings one step closer to y...