Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Santiago Carela · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried signing up on my iPhone and because the app design is not responsive, I could not scroll down to actually click sign up (hidden behind the keyboard) after putting in my information. I’m gonna try using my computer, but just something to consider. I have not tried the app yet, but I can’t give 5 stars because of this issue.
I downloaded the app and when the code is scanned the points are shown on the receipt from the cashier but they do not register on the app.
Before doing an update the app stopped working. Updated it and it’s still not working. As soon as you try to open it, it closes immediately.
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